Accenture

Accenture is the world’s leading provider of management and technology consulting services and solutions, with more than 70,000 people in 46 countries delivering a wide range of specialised capabilities and solutions to clients across all industries. When the name Accenture was launched an adapted visual identity was also adopted to help communicate Accenture’s ‘raw entrepreneurial energy to envision and follow through on new far-reaching ideas’. We were commissioned to put the new visual identity guidelines into practice across a range of marketing collateral.
Industry / Location
IT Solution, Great Britain
Scope of Work
Marketing collateral
Design Director
Peter Smith
The Challenge
When the name Accenture was launched an adapted visual identity was also adopted to help communicate Accenture’s ‘raw entrepreneurial energy to envision and follow through on new far-reaching ideas’. We were commissioned to put the new visual identity guidelines into practice across a range of marketing collateral.
Solution & Impact
As well as respecting the corporate guidelines for the Accenture brand, the challenge was to create distinctive designs to differentiate different parts of the business and different types of document. The marketing collateral suite we designed consists of a number of types of documents – case studies, executive briefings and white papers as well as leaflets, CD covers and presentation screens.
The integration of type and photography encapsulates the new style and energetic spirit of the museum illustrated in a wide-ranging and engaging brand guide to be used by both internal and external audiences. The new image and visual style support a wider understanding and deeper relevance of Wales’ heritage, culture and role in the world.