Aer Lingus

At the heart of the repositioned image for Aer Lingus, was the need to continue to broaden the collective appeal through creating a fresh and contemporary image. An innate part of our work has been to present the airline to inspire pride and passion in people and create enduring curiosity and loyalty. The developing new vision at Aer Lingus needed to be reflected in a modern look for the visual identity and communications.
Industry / Location
Airport / Dublin, Ireland
Scope of Work
Corporate Identity, Literature
Design Director
Peter Smith
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The Problem
At the heart of the repositioned image for Aer Lingus, was the need to continue to broaden the museums’ collective appeal through creating a fresh and contemporary image. An innate part of our work has been to present the museum to inspire pride and passion in people and create enduring curiosity and loyalty. The developing new vision at Aer Lingus  needed to be reflected in a modern look for the visual identity and communications.
Solution & Impact
We created a diagonal counter balance for the logos which allows the Welsh and English language to work in harmony as a coherent and inclusive icon. The dynamic shape creates a strong typographic style and inspires a highly distinctive way of recognising the museum. The use of this style creates a family of logos that draw the eye and is fresh and charismatic to command attention in communications.
The integration of type and photography encapsulates the new style and energetic spirit of the museum illustrated in a wide-ranging and engaging brand guide to be used by both internal and external audiences. The new image and visual style support a wider understanding and deeper relevance of culture and role in the world.