‘Zimmer’ in German means ‘room’ signifies Christy’s art room, a great place of inspiration for producing creative artworks. Christy’s Art Zimmer stands for one of the most innovative and stylish pearl jewellery brands. It’s designed for women who love fashion and pursue an simple, elegant taste in gold, silver and naturally grown pearls.
Industry / Location Jewellery / Basel, Switzerland
Scope of Work
Communication strategy / Visual identity / Brand collateral design / Print management / Web design & development / Art direction
Christy Art Zimmer found us in 2015. This brilliant jewellery brand was relying on off-line and word-of-mouth marketing strategy, growing organically but very slow. How to correctly represent the nature of the brand? How to use visual design to increase the aesthetic value such as premium feeling in order to enhance credibility for the brand? And how to adapt duo-language into the design and remain the readability and simplicity?
Solution & Impact
We decided to re-designing the look and feel of the brand, and switch the marketing channel from offline to online. During 2 months time, from re-worked logotype, to well-constructed website, we shifted the overall brand presentation to a whole new level. Now the brand obtained the sense of luxury, hand-crafting and fashion natures within, and raise the average selling price up to 20%. And in order to boots the offline sales and pitches more effectively, we designed a series of look-books for the products in all 7 ranges.
Christy Art Zimmer and Christy’s Pearls are founder based name and the Logo is originated from Christy’s hand-writing. There are valid reasons for which a client may not want to change their logo despite it being outdated and falling into the category of memorabilia. By applying better constructed typography in duel languages, conceptualised photography and redesigning the brand mark, we manage to present the client with an overall product of higher quality.
We also tasked with creating a responsive website to reinforce Christy Art Zimmer’s digital presentation.
During the last 6 months I have been working with Adam for my independent project in relation to Jewellery & Art. This young, professional, ambitious and reliable man is foreseeable one of the most talented graphic designers in its field. From an art perspective, the projects and designing which had been created are absolutely fantastic and speechless. They are highly appreciated.