L’Avyanna is a cosmetics company aimed at retailing and wholesaling natural skin care products to the satisfaction of our costumers’ beauty needs. All their products are hypoallergenic – suitable for all skin types, sulphate and paraben free. They work to ensure good healthy skin for our customers beyond what is offered on the high street.
They believe that good skin health boosts the immune system, wellbeing and helps fight the common skin problems caused by today’s hectic lifestyles and our environment. Therefore they work with leading skincare manufacturers to produce a range of high performance, luxury but affordable cosmetic products that deliver amazing results, every time.
Industry / Location Skin Care / London, Great Britain
Scope of Work
Communication strategy / Visual identity / Packaging / Printing
Our prior design issue is to create a correct, unique and recognisable visual identity to replace the previously look which is not conveying the correct brand nature and personality. L’Avyanna has a variety product ranges, to differentiate them as well as to keep the consistency is another challenge.
Solution & Impact
We firstly dived into the competitors. As a contrast, we put away the ‘chemical’ element, and designed a new style that giving priority conveying the senses of ‘healthy’ ‘nature’ and ‘modern’, based on which we built a coherent visual experience. The result improved the look and feel to a brand-new level, helping the brand successfully obtained an additional investment of 100k, and boots the first series launching champaign, as well as reinforced the marketing performance in terms of online and offline promotion, and advertising on year 2015 VOGUE and GQ magazines.
We chose the idea of ‘the broken leaf’ to represent the essence of nature and health, using an unique shape and colour to distinguish L’Avyanna with her competitors. At the same time, clearly build the consistency through out the entire brand image. We design the typeface with a graceful style to convey the essence of modern of the young brand and her product. 3 colour ways are used to distinguish the product ranges.The overall image are simple and rememberable.
A well designed visual style not only conveys the quality but a sense of modernised lifestyle, reflecting the healthy nature of the brand within.
Qilin Design brought our dream to life through their innovative designs that best interprets what we were looking for. We were particularly impressed by the thoroughness and commitment dedicated to our project as well as the aftercare to ensure that their design guarantees the best outcomes for their client. I will recommend Qilin Design any day.