About Us

Communication. Pragmatism. Cross-culture.

We are a strategic-led branding and marketing team, founded in 2014 by London based Chinese designer Adam Qi. We believe in the transformative power of design, and we create meaningful brand experiences that help your business engage ideal clients and attract customers more effectively. We build brands with purpose, brands that question the norm and shift paradigm, brands that people love.


Adam Qi

Founder, Strategist, Creative Director


Peter Smith

Design Consultant, Creative Director


Graeme Daniel

Marketing, PR


Subhan Ellahi

Art Direction, Graphic


Rob Cachia

Graphic Design



Web Developer

Qilin Studio

at a glance...


in business

capable to execute projects for small to large businesses in various sectors


completed branding projects

independently working within an expert team, non-stop improving design methods.


continents 24/7 communication

uniquely geared for international business that across boundaries, especially for British and China.