About Us

We are an independent branding agency founded by Chinese designer Adam Qi, based in Central London. The company is known for how we define, then design brands that make a difference and relevant to global marketplace that cross boundaries for international business, specially for British and China.
We are a team of strategic thinkers made up of experienced consultants, writers, designers, photographers and programers, coordinating with world leading marketing agency and working with people who want to do big things: bring culture and enlightenment to the world; create products that question the norm; shift paradigms and change lives.
Our projects are varied and impact investors across the world. Our branding experience covers more than 15 industry sectors ranging from culture, creative, education, medicine, luxury brands and events, jewellery, finance, technology, entertainment, sports, game and charities. We have created exclusive brand experience for well-know brands including The Boodles, Zenith, China Unicom, China Central Television Channel. We branded The Boodle’s Challenge – China Elite Tennis Challenge and Australia Open & Guojiao 1537 Elite Tennis Challenge, and support Toronto Maple Leaves to activated Chinese market. We also consult and support many start-up business.
We never stop improving our methodology and skills. We believe that brands serve to connect and inspire. Great design can create an impactful and relevant connection with your consumers; driving differentiation, sales, loyalty and profit. To design coherent brand system is a milestone in a business’s life.
Adam Qi
Founder, Strategist,  Creative Director
Peter Smith
Design Consultant
Graeme Daniel
Marketing, PR
Rob Cachia
Identity / Graphic Designer
Subhan Ellahi
Art Direction, Graphic
Web Developer

at a glance…


in business


completed branding

on 3

24/7 communication
capable to execute projects for small to
large businesses in various sectors.
independently and closely working
within an expert team, non-stop
improving design methods.
uniquely geared for bridging business
across boundaries for UK and China.