About Us

Visionary. Pragmatism. Cross-boundaries.

We are an ambitious branding and marketing team, a band of visionary, pragmatism and the fusion of Chinese & Western cultures. The team is founded in 2014 by London based Chinese designer Adam Qi, supported by UK design academies and authorities. We use strategic-led approach to create integrative and useful brand communications that help you to attract ideal customers and engage clients more effectively, leaves lasting impressions and to influent brand’s future success with measurable results.

While collaborating with world leading marketing partners, we work with world’s major brand and startups who want to do big things. We believe in the transformative power of design. Our goal is to bring culture and enlightenment to the world; build a better aesthetic principle; create products that question the norm; shift paradigms and change lives; stimulate economic growth.


Adam Qi

Founder, Strategist, Creative Director


Peter Smith

Design Consultant, Creative Director


Graeme Daniel

Marketing, PR


Subhan Ellahi

Art Direction, Graphic


Rob Cachia

Graphic Design



Web Developer

Qilin Studio

at a glance...


in business

capable to execute projects for small to large businesses in various sectors


completed branding projects

independently working within an expert team, non-stop improving design methods.


continents 24/7 communication

uniquely geared for international business that across boundaries, especially for British and China.